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FNI NEWS
Corporate Social Responsibility in
Europe
(23.07.2009) Do corporate social responsibility (CSR) policies
really lead to positive impacts on society and the environment or is it just
rhetoric? This is the topic of a new book co-authored by FNI researchers, where
focus is on the situation in Europe.
The book presents
empirical findings from a range of surveys and in-depth case studies, covering
issues such as mitigation of climate change and chemical risk, resource
management in marine fisheries, promotion of gender equality and countering of
bribery. Sectors covered include the petroleum, fish processing and banking
sectors, as well as small and medium-sized enterprises (SMEs) in
general.
The book is the final result of the EU-sponsored research
project 'Rhetoric and
Realities: Analysing Corporate Social Responsibility in Europe (RARE)',
where FNI has been part of a research consortium consisting of seven
institutions from Germany, Sweden, Italy, Norway, Hungary and the
UK.
FNI researchers have made major contributions to the book, focusing
on theoretical issues as well as on the petroleum sector:
In
the chapter 'Standardized CSR and
Climate Performance: Why is Shell Willing but Hydro Reluctant?' Elin Lerum
Boasson and Jørgen Wettestad explore whether similar CSR instruments
lead to similar climate-related rules and practices in different oil companies,
using Shell and Hydro as a case study. Both companies adhere to many of the
same CSR instruments, but while Hydro executives have been able to constrain
the effects of the instrument adherence, only following instrument requirements
that fit their initial approach, Shell leaders have promoted the instruments to
be translated into internal rules. However, due to the diversity of the Shell
culture, the efforts of its executives have resulted in only limited impact,
while in Hydro, it is the strong company culture that has made the corporation
resistant to the instruments.
In the chapter
'CSR in the European Oil
Sector: A Mapping of Company Perceptions', Elin Lerum Boasson,
Jørgen Wettestad and Maria Bohn find that European oil companies
primarily see CSR as a tool to achieve compliance with mandatory social and
environmental legislation. Climate change has become the most important CSR
issue for the companies, while anti-bribery also has fairly high strategic
importance. The most popular CSR instruments adhered to are the Global Compact,
OECD Guidelines, Responsible Care, ISO 14001, and the Global Reporting
Initiative. As to the contribution of CSR instruments to performance,
'company-specific' instruments seem to be much more important than the
'standardized' instruments.
In the chapter
'A Framework for
Assessing the Sustainability Impact of CSR', Jon Birger Skjærseth and
Jørgen Wettestad tackle questions such as: What activities 'count' as
CSR? How can we determine the sustainability impact of CSR? How do we establish
causal relationships to make sure that for instance the improved environmental
performance of a company, which it may claim to result from its beyond
compliance efforts, is indeed caused by the corporation taking on specific
environmental responsibility and not merely for instance by closing an
economically unviable site?
Further
information:
Book presentation:
PDF leaflet /
Edward Elgar
Publishing's website
Read more about
FNI's research on European energy and
environmental politics
More information about the
RARE
project.
Contact person:
Jørgen Wettestad |
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The Fridtjof Nansen Institute (FNI) is an
independent foundation engaged in research on international environmental,
energy, and resource management politics. The Institute maintains a
multi-disciplinary approach, with main emphasis on political science,
economics, and international law.
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