The new identity reflects FNI’s academic strength and societal relevance and makes the institute more visually distinctive. It draws inspiration from the surroundings at Polhøgda, the natural landscape, and a strong commitment to sustainability.

FNI aims to be a leading Norwegian and international research institute on policy related to energy, environment, climate and resource management, with particular expertise on the Arctic, the EU, China and Russia. The new profile is designed to help communicate this knowledge more clearly, across digital and physical platforms.

A holistic upgrade
The new profile, developed in collaboration with the design agency Anagram, includes a new logo, colour palette, typography, icons and graphic elements. The new design will gradually appear across all communication surfaces, from the website and reports to coffee mugs and roll-ups.

‘We wanted a look that reflects the quality and relevance of our research, and that fits who we are and what we stand for,’ says Head of Communications Anna Valberg. ‘The research remains the core, but now we have a clearer visual framework to support how we present it.’

A renewal, twenty years on
The previous logo had remained unchanged for two decades. The new version retains the globe symbol, long associated with the institute’s global and sustainability focus, but in a more modern and flexible form.

‘The visual identity is a tool. When people see something from FNI, they should recognise it and know it comes from a solid research environment,’ says Valberg.

Colours from the house
The new colour palette, featuring green and pink, is inspired by Nansen’s mansion, the landscape, the interior and the history of Polhøgda.

‘We’re based in Nansen’s old house, but we are not a museum. It’s important to show what we are; a modern, social science research institute with international reach and high relevance,’ says FNI Director Iver B. Neumann.

‘Caring for one of the nation’s cultural institutions comes with responsibility, and we’re proud to now reflect details from our remarkable building in how we present ourselves visually,’ he adds, quoting Norway’s heritage director Hanna Geiran: ‘Use is the best form of preservation.’

Our new colours: