Corporate Strategies in Environmental Governance: Marine Harvest and Regulatory Change for Sustainable Aquaculture

Environmental Policy and Governance, published online 01.12.2016, 14 p. DOI: 10.1002/eet.1732

Focusing on Marine Harvest ASA, the world’s largest salmon producer, this article examines the role of corporations in promoting sustainable aquaculture and regulation, exploring why a leading multinational may choose to adopt and implement a proactive sustainability strategy. It develops a neo-pluralist model for conceptualizing drivers behind proactive strategy formation, and finds that a company-specific combination of simple and mixed motives linking profit-maximization and risk calculations to a longer-term normative sustainability agenda can explain why corporations become entrepreneurs for sustainability. It concludes with some reflections on implications of the findings for understanding business in environmental governance more broadly.

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