When a Russian scientific expedition in 2007 planted a titanium flag on the sea bed at North Pole, it was presented by many as if Russia laid claim to the North Pole itself. This symbolized the start of the ‘scramble for the Arctic’, with Russia playing the wild card. This book offers a valuable insight into how Arctic politics are framed in Russian media and political circles, and how different kinds of Russian identity are reflected in the debate. The author takes us through representations of Russian culture and absurdities, the myth of the North as ‘the land of the future’, and the unfalteringly ambivalent attitude towards the West.