This paper examines the challenges and prospects for Norway’s internal and external hydrogen strategy from around 2019, when Norway’s low-carbon hydrogen policies and activities began to gain traction. Norway has taken a technology-neutral approach to ‘green’ and ‘blue’ hydrogen technologies linked to reducing emissions. Two end-use sectors have been prioritised: maritime transport and energy-intensive industries. This strategy is based on Norway’s energy mix, industry structure/interest and research competence. While climate concerns appear as the predominant motivation underlying the Norwegian government’s low-carbon hydrogen strategy, industrial value creation is an additional key goal. Political priorities roughly align with actual funding priorities – there has been a massive increase in direct state aid to low-carbon hydrogen projects. Externally, Norway’s hydrogen strategy has potential significance for Europe, particularly for countries with maritime interests and high hydrogen import needs. However, Norway’s technology-neutral approach deviates from most other European countries. What Norway’s hydrogen strategy will mean for Europe remains to be seen – but its main interests concern the export of ‘blue’ hydrogen, with ‘green’ hydrogen primarily suited to meet domestic needs.